Farmers' Truck · Our flagship

The refrigerated mobile farmers market truck.

Built for daily retail. Battery-powered refrigeration, a full-length awning display and a layout that feels like a real farmers' market on wheels.

Most popularFarmers' Truck refrigerated mobile farmers market truck with awning open
Capacity
About 1,700 lbs (optional up to 4,500 lbs)
Refrigeration
Multi-temp Thermo King, fresh and frozen
Power
Battery, no emissions
Display
14-ft awning display
License
Standard, no CDL*

*CDL requirements vary by state. Pictures and specs are for illustration. Actual product may vary.

The gold standard

Built to do it all

If you're launching a public-facing mobile market and want impact and presence, this is the truck.

Best for

  • Full-service mobile markets
  • Long-term programs
  • Grant-funded pilots
  • Programs that need refrigeration and high visual appeal

What's on the truck

  • Full-length awning display for a true farmers’ market feel
  • Battery-powered Thermo King refrigeration, fully refrigerated retail space
  • Large concession-style doors
  • Ergonomic layout with countertop and a 1- to 3-compartment sink
  • Accessible design for shoppers
  • Compact chassis that’s easy to drive
  • Durable construction built for daily use
Farmers' Truck parked at a community marketFarmers' Truck mobile produce market set up for shoppers

In their words

What a mobile market changes

For customers, it feels like a very elevated shopping experience. It doesn’t feel like a drive-through pop-up to get a free box of food. They can see everything and they really get a choice in what they’re getting.
Emily PennaSenior Manager, Food Security Initiatives, FareStart, Seattle, WARead the story
One unexpected result was learning that the food from the mobile market increased the times that families ate together at the table.
Julie LaFontainePresident and CEO, The Open Door, Gloucester, MARead the story
Having fresh produce and culturally appropriate produce, at a fraction of the cost, is a big plus.
Tamara DawsonDirector of Programs, The Campaign Against Hunger, Brooklyn, NYRead the story
This is our most advanced model. If you're launching a public-facing mobile market and want the gold standard, this is your truck.
Fred LaforgeFounder, Farmers' Truck

Brochure

Get the Farmers' Truck brochure

Specs, layout options and photos in one PDF. We'll send it straight to your inbox.

FAQ

Farmers' Truck questions

Do I need a CDL to drive it?

No. Farmers’ Truck is built on a compact chassis that drives with a standard license. CDL requirements vary by state, so check yours.

Is it refrigerated?

Yes. A multi-temp Thermo King unit keeps the full retail space cold for fresh and frozen products.

How is it powered?

Refrigeration runs on battery power, so there’s no generator and no emissions at the market.

How much can it carry?

About 1,700 lbs as standard, with an option for up to 4,500 lbs.

How do I pay for it?

Most operators combine grants, sponsors and donations. Start with funding a mobile market and our free year-one budget worksheet.

What comes with the truck?

The Mobile Market Handbook, free and open, plus the Farmers’ Truck Engine and funding help. Some services are scoped to your program and may carry a fee.

Ready to put a Farmers’ Truck on the road?

Tell us about your program. We'll recommend the right setup.

Farmers’ Truck, Where innovation meets impact.

Our flagship truck is built to do it all.

farmers' truck

The Farmers’ Truck is best for:

Full-service mobile markets, long-term programs, grant-funded pilots, for orgs needing refrigeration and high visual appeal. 

A white mobile grocery store truck parked in front of a brownstone building with steps, trees, and a window air conditioning unit.
Farmers' Truck

Featuring a full-length awning display for a true farmers’ market feel, the truck’s ergonomic layout includes an optional sink and is built for daily retail with durable, long-lasting construction.

A mobile produce stand van attached to a white pickup truck, selling fresh vegetables including peppers, tomatoes, and squash, set against a rural landscape with mountains in the background.

Farmers’ Truck is built on a compact chassis that’s easy to drive without a special license, the Farmers’ Truck features battery-powered Thermo King refrigeration and a fully refrigerated retail space designed for dependable daily use.

Food truck with open serving window displaying fresh vegetables and fruits, including lettuce, purple cabbage, potatoes, onions, tomatoes, bell peppers, and watermelon.

From the large concession-style doors to the ergonomic layout and ADA-compliant access, our trucks are made for real-world conditions.

The Gold Standard

Built for daily retail, the Farmers’ Truck combines refrigeration, visibility, and design that feels like a real farmers’ market on wheels. If you want impact and presence, this is the truck.

“This is our most advanced model. If you’re launching a public-facing mobile market and want the gold standard, this is your truck.” — Fred

 Fill out the form below and we’ll send the brochure straight to your inbox.

Download Brochure

A girl kneeling on the ground with an apron, handing an apple to a girl with curly hair, who is smiling and reaching for it. A boy with a backpack and hat stands behind the girl with curly hair, smiling.