Food literacy
Access gets fresh food to the table. Food literacy gets it eaten.
Mobile markets bring produce into the neighborhood. Food literacy helps families know what it is, how to cook it and why it matters. Start with the kids.
Why it matters
Access alone doesn't change what people eat.
Know it
Families pick up produce they recognize. Familiar food sells. New food needs an introduction.
Cook it
Simple recipes and tips turn a bag of vegetables into a meal people want to make again.
Enjoy it
No shaming food choices. We build healthy habits through joy, not guilt.
Coloring book
Farmer Freddy's Mobile Market Adventure
Farmer Freddy and his crew plant, grow, harvest and bring fresh food to the community in a mobile market truck. Simple, welcoming and joyful by design. No lectures. Just encouragement.
- Characters, activities and hands-on learning about fruits and vegetables
- Illustrated by Leah Boudreau
- Comes with a Farmer Freddy song and music video
- Sold in bundles of 100 copies
Who uses it
- Mobile markets, as a giveaway at the stop
- Schools, libraries and after-school programs, as part of a food literacy kit
- Fundraisers, as a better option than cookie dough
The Farmer Freddy song. Fred recorded it on his old guitar, and Freddy jumps straight out of the book.
Partnership
Helping kids enjoy fruits and vegetables.
The Dr. Yum Project, founded by pediatrician Dr. Nimali Fernando, MD, MPH, teaches families and educators how. Its Food Adventure curriculum runs in Head Start programs and schools.
After seven Food Adventure lessons, Head Start children enjoyed food more and were less fussy about it.
Peer-reviewed, Health Education Journal.
What we do together
Stronger grant applications
We pair trucks and Food Adventure in proposals to increase fruit and vegetable consumption, with letters of support from both teams.
Feeding tips at the market
Tip cards on the truck link families to a Dr. Yum page made for Farmers' Truck shoppers. See the feeding resources
Learning together
Dr. Fernando joined us for a webinar on fresh food education. Watch Beyond Picky Eating
We are all practicing eaters.
The Dr. Yum Project philosophy, and ours.
Order
Bring Farmer Freddy to your community
Tell us how many bundles you need. Books come in bundles of 100. We'll confirm the details and send an invoice.
Questions? Call 1-866-990-7979 or email support@thefarmerstruck.com.
Got it. We'll be in touch within one business day.
Pair fresh food with food literacy
Planning a mobile market? We'll help you build education into it from day one.