Mobile market trucks, and the Playbook to run them.
Purpose-built trucks plus the training, routes and funding help to run a mobile market that lasts. For food banks, health systems, cities and nonprofits.
*Impact estimate, based on about 500 families served per truck across active programs.
The problem
53.6 millionAmericans live in low-income areas far from a supermarket.
No grocery store nearby. Long trips for fresh food. Prices out of reach. A mobile market brings fresh, nutrient-dense food into the neighborhood on a schedule people can count on.
- Weekly stops at clinics, schools, housing sites and workplaces
- Shoppers choose their own food, like any store
- Routes planned around food deserts
Source: USDA ERS Food Access Research Atlas, 2019.
Our mobile market trucks
Three mobile market trucks. One for every route.
Each truck is built for a different job. Compare them here, then grab the brochure for full specs and layouts.
Farmers' Truck
Best for: full-service mobile markets that need refrigeration.
- 14-ft insulated box with battery refrigeration
- Full-width countertop and a 1- to 3-compartment sink
- Accessible food display and awning
Pantry Truck
Best for: high-volume food bank distribution.
- 17-ft dry box with passive cooling
- Larger display, countertop and storage
- More weight capacity for food storage
Cherry Truck
Best for: food rescue, deliveries and pop-up markets.
- Rear barn doors with refrigerated interior
- Foldable shelving and side door for pickup
- Turns into a pop-up market fast
Not sure which truck fits? Compare all trucks or book a 30-min call.
How it works
From first idea to first market day
- 01
Plan it
Map your community, stops and year-one budget.
- 02
Pick a vehicle
Match the truck to your program and routes.
- 03
Get legal and covered
Permits, food safety and insurance in place.
- 04
Run it
Train your team with the Mobile Market Playbook.
- 05
Keep it running
Maintenance, support and impact reporting.
Funding
Funding your mobile market truck
Most operators fundraise for their truck. Start with our free year-one budget worksheet. It maps your costs and the grants, donations and sponsorships that can cover them.
Check your inbox. The worksheet link is on its way.
From our partners
What mobile markets change for communities
By bringing fresh, nutritious produce directly to Volusia County neighbors, we're helping individuals take control of their health through the power of food.
It's been instrumental in decreasing the stigma of using a food bank. As we all know, it's hard to ask for help or accept help, but being at this vehicle is pretty cool and it looks different.
Being able to offer access to fresh fruit and vegetables in the neighborhoods where people live means more of our neighbors will be able to get the foods they want and need.
Having fresh produce and culturally appropriate produce, at a fraction of the cost, is a big plus.
It gives kids and families access to loads of fruits and vegetables that kids would not get.
We don't have a lack of food but what we have is a lack of proper supply chains to get food to everyone who needs it.
Ready to start your mobile market?
Tell us about your community. We'll map a plan with you.
Our Impact
Who We’ve Helped
We work with a wide range of organizations to establish or expand on mobile market programs. This includes food banks, farms, community services, government agencies, and much more. Here are just a few of the amazing partners we’ve empowered with our mobile market truck solution.
Our Blog
Stories, tips and trends about the mobile market industry.