Past Webinars

Running a mobile market comes with serious logistical challenges, especially when it comes to sourcing food. That’s why we’re teaming up with Local Line, a leading procurement platform built to support small farms and local food systems.
Join us as Cole Jones, founder of Local Line, shares how a dorm-room idea became a global solution used by thousands of farmers in 14+ countries. Together, we’ll explore how Local Line helps mobile markets:

• Build direct relationships with local farmers

• Simplify procurement, inventory, and admin

• Strengthen food sovereignty and local supply chains

From Farm To Truck -Powering Mobile Markets with Smarter Procurement

In this powerful conversation, Lourdes Juan (Founder & CEO of Knead Tech) and Fred Laforge (Founder & CEO of The Farmers’ Truck) came together to explore how technology, logistics, and purpose-driven innovation can transform food access.

We covered:

• Why logistics are the hidden key to food equity

• How Knead Tech is helping organizations work smarter, not harder

• How mobile markets can use tools like Knead to scale their reach and impact

• The intersection of food rescue, food justice, and community technology

Tech Meets Mission: Tools for Food Rescue, Food Banks & Mobile Markets

Roundtable With Real Operators: Exploring Mobile Market Models

An eye-opening roundtable with two experienced mobile market operators: Amber Thiel (FeedMore WNY) and Carla Rankin (Arlington Community Food Bank). Hosted by Fred Laforge, Founder of The Farmers’ Truck, this session explores the real-world challenges and wins of launching and sustaining a mobile market program.

What is covered:

• How two very different organizations built mobile markets to serve their communities

• Lessons learned in funding, logistics, staffing, and partnerships

• Approaches to food literacy and community engagement

• Creative ways mobile markets are making fresh food accessible with dignity

• Advice for organizations just starting or looking to expand their program

Let’s move fresh food forward, one stop at a time.

Beyond Picky Eating: The Role of Fresh Food Education

An insightful conversation with Dr. Nimali Fernando (Dr. Yum), a board-certified pediatrician and founder of The Dr. Yum Project, a nonprofit dedicated to helping families overcome barriers to healthy eating. Hosted by Fred Laforge, Founder of The Farmers’ Truck, this webinar will dive into the intersection of fresh food education, nutrition access, and child development.

What is Covered:

• Why some kids struggle with new foods and how to support them

• The impact of processed foods on childhood health and development

• Creating sensory-friendly experiences in mobile markets to encourage healthier eating

• Practical strategies for building better food habits in kids

• How food banks, schools, and nonprofits can integrate nutrition education and reduce food waste

Let’s work together to make fresh food a part of every child’s life.

How to Fund a Mobile Market Webinar

Our founder, Fred Laforge, joined grant expert Portia Jacobs from Saquarius for a deep dive into securing funding for mobile markets. 

The webinar covers the different types of grants available and how to strengthen applications for approval. Also, we discuss how our grant-writing services help organizations start or expand their programs. 

What You’ll Learn:

• To identify the right grants for your food access program

• Understanding the application process and key timelines

• Common mistakes and how to strengthen your proposals

• How The Farmers’ Truck and Saquarius can support your funding journey
  Plus, an insightful Q&A where we answered key questions from attendees about funding strategies and best practices. Watch now!

Scaling Mobile Markets: Strategies for Resilient Food Systems and Smarter Procurement Webinar

This recorded webinar, filmed on Friday, January 19, 2025, features Brad McNamara, CEO of Morrissey Market, and Fredéric Laforge, co-founder of The Farmers’ Truck.

Brad and Fred dive into strategies for scaling mobile markets, building resilient food systems, and mastering procurement. Perfect for mobile market operators and planners. This webinar offers actionable insights to enhance your impact.

Frederic Laforge, Co-founder and CEO of The Farmers’ Truck, and Max Kulp, Co-founder & COO at The Best Route, guide you through the essentials of starting and growing a mobile farmers’ market. Explore how mobile markets can transform communities, bringing fresh, local food to underserved areas.

You will learn:

• What mobile farmers’ markets are and how they work

• Key considerations for launching a mobile produce market

• An introduction to our brand-new Community Learning Platform

  This session offers valuable insights to help you bring fresh food to those who need it most.

How to Start a Mobile Produce Program with Farmers' Truck

Mobile Produce Markets Changing Healthy Food Access Webinar

Join Farmers’ Truck for an engaging webinar exploring how mobile produce markets are transforming healthy food access in underserved communities.

Hosted by CEO Frederic Laforge, this session features insights from five expert panelists across the U.S., sharing their experiences and best practices in operating mobile produce markets. Learn about the innovative role mobile markets play in tackling hunger and nutrition challenges and their impact on communities.

Whether you’re new to mobile markets or looking to enhance your current program, this webinar offers strategies and inspiring stories to help make fresh food more accessible.