Event recap · The Rollout 2026

Three hours. Real operators. What works right now.

The Rollout 2026 brought mobile market operators, food access leaders and partners together for keynotes and operator-led breakouts on the season ahead.

Watch the sessionsRead the breakout notes
Flyer for the Rollout 2026 Mobile Market Conference, a three-hour virtual event for mobile market operators and food access leaders

Watch

The full sessions

Policy, funding, food literacy and long-term sustainability. Watch them any time.

Breakout notes

Five rooms. Ten takeaways.

Procurement & Merchandising

What we put on the table

  • Let demand guide your supply. Customer feedback and cultural relevance shape what you carry.
  • Plan ahead, cut waste and work with community partners. Procurement becomes a system.

Cat Sieh · Twin Sisters Market

Community & Partnerships

It takes a village

  • The best partnerships are local and practical. Schools, health centers and businesses drive steady turnout.
  • Your market is an asset. Sponsorships and shared space can fund the work and deepen engagement.

Jennifer Trippe · Bounty & Soul

Food is Health

Good food, better outcomes

  • To work with health partners, lead with outcomes. Say what your program delivers.
  • Dignity is essential. Welcoming markets build trust and lasting impact.

Sue Woods · NourishWorks

Funding & Sustainability

Fueling the mission

  • Strong proposals start with clarity: who you serve, the impact, the numbers.
  • Tie your mission to measurable health or economic outcomes. Partnerships make it stronger.

Portia Jacobs · Saquarius Services

City & County Partnerships

Partnering with the front line

  • Match local priorities. Frame your market as a fix for public health, food access and economic needs.
  • Make it easy to say yes. Clear outcomes and partners build trust with cities.

Roberta Cosentino · The Best Route

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The Rollout 2026

Presented by Farmers’ Truck

Flyer for the Rollout 2026 Mobile Market Conference scheduled for April 7th, 2026, from 12 PM to 3 PM EST, featuring speakers Frederic Laforge, Craig Willingham, Dr. Nimi Fernando, and Mike Servello.

The Rollout 2026 brought together mobile market operators, food access leaders, and community partners from across the country for a focused, three-hour conversation on what it takes to build stronger, more sustainable programs.

From big-picture strategy to real-world execution, the event explored the systems, partnerships, and ideas shaping mobile markets today, and where the space is headed next.

Across keynote sessions and operator-led discussions, participants shared what’s working, what’s changing, and what operators need to focus on as the season begins.

Watch the Sessions

If you weren’t able to join live, or want to revisit key moments, you can watch the full sessions below.

From policy and funding to food literacy and long-term sustainability, these conversations capture the insights and perspectives shared by leaders across the field.

Breakout Sessions Notes & Recap

  • What We Put on the Table

    Procurement & Merchandising
    Cat Sieh – Twin Sisters Market

    Let demand guide your supply. Customer feedback and cultural relevance should shape what you carry and how you build your offering.

    Strong systems and partnerships matter. Planning ahead, reducing waste, and collaborating with community partners turns procurement into a sustainable, efficient operation.

  • It Takes a Village (and a Few Good Partners)

    Community & Partnerships
    Jennifer Trippe - Bounty & Soul

    The most effective partnerships are local and practical. Schools, health centers, and businesses can drive consistent participation and expand access in meaningful ways.

    Your market is an asset. From sponsorships to shared space, strong partnerships can directly support funding while deepening community engagement.

  • Good Food, Better Outcomes

    Food is Health
    Sue Woods - NourishWorks

    To work with healthcare partners, focus on outcomes. Position your program around what it delivers, not just what it provides.

    Dignity is essential. Creating welcoming, holistic experiences builds trust, increases engagement, and supports lasting impact in the communities you serve.

  • Fueling the Mission

    Funding & Sustainability
    Portia Jacobs - Saquarius Services

    Strong proposals start with clarity. Define who you serve, the impact you create, and the numbers that support your program.

    Align your mission with measurable outcomes. Connecting your work to health or economic impact, and reinforcing it through partnerships, strengthens long-term sustainability.

  • Partnering with the Front Line

    City & County Partnerships
    Roberta Cosentino – The Best Route

    Successful programs align with local priorities. Position your work as a solution to public health, food access, and economic challenges within your community.

    Make it easy to say yes. Clear outcomes, strong partnerships, and defined impact help build trust and long-term support with municipalities.