The Rollout 2026

Presented by Farmers’ Truck

The Rollout 2026 brought together mobile market operators, food access leaders, and community partners from across the country for a focused, three-hour conversation on what it takes to build stronger, more sustainable programs.

From big-picture strategy to real-world execution, the event explored the systems, partnerships, and ideas shaping mobile markets today, and where the space is headed next.

Across keynote sessions and operator-led discussions, participants shared what’s working, what’s changing, and what operators need to focus on as the season begins.

Watch the Sessions

If you weren’t able to join live, or want to revisit key moments, you can watch the full sessions below.

From policy and funding to food literacy and long-term sustainability, these conversations capture the insights and perspectives shared by leaders across the field.

Breakout Sessions Notes & recap

  • Let demand guide your supply. Customer feedback and cultural relevance should shape what you carry and how you build your offering.

    Strong systems and partnerships matter. Planning ahead, reducing waste, and collaborating with community partners turns procurement into a sustainable, efficient operation.

  • The most effective partnerships are local and practical. Schools, health centers, and businesses can drive consistent participation and expand access in meaningful ways.

    Your market is an asset. From sponsorships to shared space, strong partnerships can directly support funding while deepening community engagement.

  • To work with healthcare partners, focus on outcomes. Position your program around what it delivers, not just what it provides.

    Dignity is essential. Creating welcoming, holistic experiences builds trust, increases engagement, and supports lasting impact in the communities you serve.

  • Strong proposals start with clarity. Define who you serve, the impact you create, and the numbers that support your program.

    Align your mission with measurable outcomes. Connecting your work to health or economic impact, and reinforcing it through partnerships, strengthens long-term sustainability.

  • Successful programs align with local priorities. Position your work as a solution to public health, food access, and economic challenges within your community.

    Make it easy to say yes. Clear outcomes, strong partnerships, and defined impact help build trust and long-term support with municipalities.