The Rollout 2026 | Presented by Farmers’ Truck

Mobile market season is ramping up, and before the busiest months begin, we’re bringing the food access community together.

On April 7, Farmers’ Truck will host a free three-hour Mobile Market Season Kickoff, a virtual gathering designed to bring together the people building and supporting fresh food access across the country.

This event is built for mobile market operators, nonprofit leaders, healthcare partners, food policy advocates, funders, and community builders who care about how food access programs are launched, funded, and sustained.

Across three hours, we’ll explore the ideas and practical strategies shaping mobile markets in 2026, including operations, funding pathways, community engagement, procurement, and food literacy.

Participants will hear insights from leaders across food systems, join live operator discussions, and take part in focused conversations around the real-world challenges programs face every day.

Expect interactive sessions, open discussion, operator-led insights, and practical strategies you can apply immediately as the season begins.

If you care about where food access is headed - and how mobile markets can be built stronger this season - this is a conversation worth being part of.