A Better Way to Source Local Food for Mobile Markets

Running a mobile market means juggling a lot, routes, communities, pricing, logistics. Sourcing food shouldn’t be the hardest part.

That’s why Farmers’ Truck has partnered with Local Line, a platform built to make buying directly from local farmers simpler, more transparent, and more affordable for mobile market operators.

This partnership is about strengthening local food systems while making day-to-day operations easier for the people doing the work.

Why Local
Sourcing Matters

Mobile markets sit at a critical intersection: community access and farmer viability.

When operators can buy directly from nearby farms:

  • More dollars stay in the local economy

  • Farmers gain consistent, reliable buyers

  • Communities get fresher food with clearer origins

But local sourcing only works if the process is manageable. That’s where the right tools matter.

About Local Line

Local Line started in 2015 as a simple idea: help small farms sell food more easily. Their founder, Cole, literally began by delivering potatoes out of his SUV, learning firsthand how broken and time-consuming local procurement could be. That experience shaped what Local Line is today.

Now, Local Line supports thousands of farms, food hubs, and local food programs across North America with tools that bring ordering, inventory, delivery, and payments into one place.

It’s not about replacing relationships. It’s about making them sustainable.

How This Helps Mobile Market Operators

Through this partnership, Farmers’ Truck operators get access to Local Line’s procurement platform at a 25% discounted rate.

With Local Line, operators can:

Discover and buy from over 10,000 local farms listed.

Place orders, manage deliveries, & track invoices.

Track food safety certifications & compliance.

Reduce admin time spent on emails and spreadsheets.

Often lower sourcing costs by buying closer to home.

Get Started

See How It Works

Here’s a short demo showing how operators use Local Line to source food, manage orders, and keep their markets stocked.

Built for Real-World Mobile Market Operations

  • Mobile markets don’t operate in theory. They operate with:

    • Small teams

    • Tight margins

    • Constant movement

    • High accountability to communities and funders

    This partnership was built with those realities in mind. Local Line reduces friction in procurement so operators can focus on access, relationships, and impact instead of chasing invoices and emails.

  • Farmers’ Truck isn’t just about vehicles. It’s about building stronger, more sustainable mobile market programs.

    Local Line is one of the operational resources we offer to support our partners beyond the truck itself. It helps create a more stable sourcing system, one that supports both farmers and the communities you serve.

  • Whether you’re already running a mobile market or preparing to launch one, this partnership is here to make local sourcing:

    • Simpler

    • More reliable

    • Financially sustainable

    Because strong mobile markets don’t just move food. They build systems that last.

Want to Learn More?

If you’re curious about whether Local Line makes sense for your operation, or how this fits into your broader mobile market planning, reach out. We’re happy to walk through it and answer questions.

This is about building systems that last.

Get Started