Farmers’ Truck Joins USDA’s Healthy Food Financing Initiative to Expand Food Access
We’re proud to share that Farmers’ Truck has officially been approved as a Technical Assistance (TA) provider for the USDA’s Healthy Food Financing Initiative (HFFI).
We let our work speak for itself, and in return, we’ve earned the trust of community leaders across the country. Leaders who are doing the real, difficult work of bringing healthy, affordable food where it’s needed most.
Being a TA provider means we can now work directly with HFFI grantees and applicants. Helping them design mobile markets, plan their programs, write grant applications, navigate procurement, and more. The best part? These services are covered by the grant. That means no added cost for the organizations we support, and fewer barriers to doing bold, impactful work.
We measure our success by the success of the people we serve at Farmers’ Truck. When a nonprofit thrives, when a truck hits the road, when families get access to fresh food, that’s the win.
Our vision: Fresh, Accessible Food in Every Community.
In addition, this opportunity gives us a new way to show up: as coaches, as supporters, with experienced hands in the food access space. Above all, we’re here to walk alongside the dreamers and doers who are transforming their communities, and help turn vision into action.
The USDA’s Healthy Food Financing Initiative (HFFI) created a fund to tackle one of the most basic yet overlooked gaps in our food system, access. Not just access to calories, but access to dignity. Fresh produce. Fair pricing. And, Foods that nourish rather than harm. Through a mix of grants, loans, and technical assistance, HFFI supports food enterprises that serve communities often left out of the traditional grocery system.
Since its launch, HFFI has funded more than 160 projects across 48 states. From helping corner stores add fresh produce, building co-ops in food deserts, and supported mobile markets delivering fresh food to neighborhoods the grocery industry forgot. And now, with the new $60 million FARE Fund, that impact is scaling fast. More support for planning. More capital for infrastructure. And, more technical assistance for groups doing the hard, unglamorous work of local food access.
In conclusion, one perfect example is the work of Kashi Sehgal, founder of Retaaza in Georgia. She’s been building food rescue supply chains that connect surplus farm produce to families facing hunger. With support from USDA’s HFFI, she partnered with Clinch Memorial Hospital to launch a mobile market in rural Georgia. Getting fresh, local food into communities with few other options.
This is the kind of boots-on-the-ground innovation this fund was designed for. And the kind of leadership we’re proud to stand beside. 💛
Good Food. Good Mood. Let’s keep building. 🚛🍓🥦