From Crayons to Kale: Sparking Food Literacy with Farmer Freddy
Coloring books and carrots have more in common than you’d think.
We’ve been quietly building out tools to support food literacy, and this one has quickly become a favourite. It’s called Farmer Freddy’s Mobile Market Adventure. It’s a coloring book, yes. And it’s also a cheeky way to help kids (and let’s be honest, adults too) get curious about fruits, veggies, and where good food comes from.
The story follows Farmer Freddy and his crew as they plant, grow, harvest, and bring fresh food to the community in a mobile market truck. It’s simple, welcoming, and joyful by design. No lectures. Just encouragement.
I had the immense pleasure of working with the talented Leah Boudreau for the illustrations and we are already plaining to do place-based illustrations, and reflect the authenticity and variety of local food culture we see working all over America.
Schools, libraries, mobile markets, and after-school programs can now use the book as part of their food literacy kits. We’re hearing from educators that it’s a breath of fresh air, something they can actually use. And for those looking for a better option than selling cookie dough for a fundraiser, this fits the bill. It’s useful, fun, and plants a seed that matters.
To make it even more engaging, I took out my old guitar and recorded a song, and thank you AI for animating Farmer Freddy straight out of the book. Yes, there’s a music video now. Yes, I had a blast making it.
You can also watch the video here: https://youtu.be/bWqAAvciF0c
We’re very intentional about the voice we use in this work. You won’t find us shaming food choices. We are all practicing eater as The Dr. Yum Project would say. Our message is simple: food is meant to be enjoyed, shared, celebrated. Let’s build healthy habits through joy, not guilt. Let’s help the next generation fall in love with fresh food.
Order yours today.
Good food. Good mood. Let’s keep rolling! 🚛🍓🥦
P.s.: If you’re a school, nonprofit, or mobile market operator looking to order copies, get them right here! Bulk orders available. And yes, we can help with fundraisers too!