Privacy
Privacy policy
What we collect on farmerstruck.com, why, and the choices you have.
Who we are
Farmers' Truck builds trucks, software and training for mobile fresh food markets. This policy explains what personal information we collect on farmerstruck.com, why, and the choices you have.
The website is run by The Farmers' Truck Inc., 400-644 Main St, Moncton, New Brunswick E1C 1E2, Canada. In this policy, "we" and "us" mean that company. Our US sister company, Farmers' Truck USA, may help answer inquiries from US customers.
Privacy contact. Frederic Laforge, CEO, is the person in charge of protecting personal information. Write to privacy@thefarmerstruck.com with any question or request. We reply within 30 days.
What we collect
We collect what you give us, plus how you use the site if you allow it.
| Source | What we collect |
|---|---|
| Forms (contact, brochure, budget worksheet, impact report, waitlists, support) | Name, email, organization, role, state or province, phone if given, your message |
| Newsletter sign-up | Email, and optionally name and state |
| Chat | Your messages and the email you give us |
| Store orders (Farmer Freddy books) | Name, email, shipping address, order details. Card details go to the payment processor, not to us. |
| Calls you book | Name, email, organization and the time you pick |
| Site usage, within your cookie choices | Pages viewed, clicks, scrolls, device and browser type, approximate location from your IP address |
We don't ask for sensitive information, like health or financial details. Please don't include it in messages.
How we use it
We use your information only for these purposes:
- Send what you asked for, like a brochure, worksheet or report
- Answer your questions and follow up on your project
- Send our monthly newsletter, the National Mobile Market Brief, when you sign up or request a resource like the toolkit or worksheet. In Canada, we email you about what you asked for, then ask before we keep sending the newsletter. Every email has an unsubscribe link.
- Process and ship store orders
- Improve the site and our guides, using site usage data within your cookie choices
- Measure our Google Ads, within your cookie choices
- Meet legal, tax and accounting duties
We don't make automated decisions about you that have legal or similar effects.
Cookies and tracking
How optional tracking works depends on where you are:
- In Canada, it stays off until you say yes in our banner.
- Everywhere else, it's on by default, and you can turn it off anytime.
Either way, the Cookie settings link at the bottom of every page lets you change your choice. If your browser sends a Global Privacy Control signal, we treat it as a no.
| Category | What it does | Tools | Default |
|---|---|---|---|
| Necessary | Keeps the site working and remembers your cookie choice | Squarespace, HubSpot | Always on |
| Site improvement | Shows which pages people read and where they get stuck. Recordings hide the text you type. If you contact us, our team can see the pages you visited. | Google Analytics, HubSpot, Microsoft Clarity | Canada: off until you agree. Elsewhere: on. |
| Chat | Lets you message our team and keeps chat history between pages | HubSpot | Canada: off until you agree. Elsewhere: on. |
| Advertising | Measures whether our Google Ads bring visitors, and shows our ads to past visitors | Google Ads | Canada: off until you agree. Elsewhere: on. |
In Canada, before you choose, Google Analytics may receive anonymous signals with no cookies.
Who we share it with
We never sell your personal information. We share it only in these cases:
- Service providers that run our site and tools: Squarespace (website and store), HubSpot (CRM, email, forms, chat), Google (Analytics and Ads), Microsoft (Clarity), Google Workspace (email and files) and our payment processor. They may use it only to provide their service to us.
- Partners and funders. We like to connect people working on fresh food access. If a partner operator or a funder is active in your area, we may share basic details with them: your organization's name, location, contact person and what you're working on. We only share with organizations whose work aligns with our mission of making fresh food accessible in every community. Email privacy@thefarmerstruck.com anytime to ask us not to share yours.
- Our US company, Farmers' Truck USA, to answer US inquiries and fulfill orders.
- The law. When required by law, or to protect our rights or someone's safety.
- A business sale. If the company is sold or merged, under the same protections as this policy.
Where your data is stored
Most of our tools store data in the United States. That means your information may be processed outside Canada, and may be accessible to authorities there under local law.
We choose providers with strong security and contracts that limit how they use your data. We assess these transfers before using a new tool.
How long we keep it
We keep information only as long as we need it, then delete it.
| Information | How long |
|---|---|
| Inquiries and leads with no contact from you | 3 years after your last interaction |
| Customers and their orders | 7 years after the last sale, for tax and warranty |
| Newsletter subscribers | Until you unsubscribe. We keep your email on a do-not-send list after that. |
| Site analytics (Google Analytics) | 14 months for visit-level detail. Totals like monthly traffic contain no personal information, so we keep them long term. |
| Session recordings (Microsoft Clarity) | 30 days for recordings. Heatmaps and totals contain no personal information, so we keep them long term. |
Your rights
Wherever you live, you can ask us to:
- Show you the personal information we hold about you
- Correct it
- Delete it
- Stop sending you marketing email
- Withdraw a consent you gave, like cookies, at any time
Depending on where you live, you may have more rights. In Quebec, you can also ask how a decision about you was made and get your data in a portable format. In some US states, you can opt out of targeted advertising. Turning off tracking in Cookie settings does this.
Email privacy@thefarmerstruck.com to make a request. We may ask you to confirm your identity. We reply within 30 days, at no cost. If you're not satisfied, you can complain to the Office of the Privacy Commissioner of Canada, or in Quebec to the Commission d'accès à l'information.
Security
We limit access to the people on our team who need it, use two-step login on our main tools, and rely on providers with strong security. No system is perfect. If a breach puts you at risk, we'll tell you and the authorities as the law requires.
Children
This site is for organizations, not children. We don't knowingly collect information from anyone under 16.
Changes to this policy
We'll update this page when our practices change and note the date below. For big changes, we'll tell subscribers by email.
Contact us
Frederic Laforge, person in charge of personal information
privacy@thefarmerstruck.com
The Farmers' Truck Inc., 400-644 Main St, Moncton, NB E1C 1E2, Canada
Last updated: October 27, 2026