Lorraine Dufour Lorraine is a freelance Canadian copywriter for sustainable businesses.

Exploring The Value of Mobile Market Programs As Community Wellness Initiatives

1 min read

The Open Door: Mobile Markets

Fighting for food justice and increasing food access is incredibly hard, yet rewarding work. Don’t you wish that more people understood that? Well, we do too!

Just like you, we know how incredible mobile markets are and we want to share that with the right people. That includes the decision-makers and the politicians who have the connections and the reach to be able to enact and enforce real change in your community and across North America!

We want to make sure everyone is aware of the existence of mobile market programs, the benefits, the challenges, and how they can directly address those challenges. That’s why we’ve created an Impact Report entitled: “Exploring Mobile Market Programs: The Value of These Community Wellness Initiatives at Increasing Healthy Food Access Across the United States.

This Impact Report is aimed at amplifying how important mobile market programs are to organizations and to their communities. And it lays out the role that politicians and other decision-makers can play in facilitating mobile market programs to operate successfully. It includes data-driven analysis, first-hand accounts of those living in food deserts, and the organizations utilizing mobile farmers’ markets as a solution.

Why We Need to Act Now

Hunger, healthy food access, obesity, socio-economic disparities, and crippling healthcare costs. These issues are intricately related, and together, they cost American citizens trillions of dollars every year.1

Health conditions that arise as a result of a poor diet and nutrition are largely preventable.2 Yet as the cost of treating and preventing these conditions continues to rise, it’s clear that more needs to be done to tackle this epidemic.3,4

While there is no one-size-fits-all solution, many solutions do already exist. Unique and innovative approaches (many of which work hand in hand) that fit the needs of each city, county, and state already offer promising and tangible results.

The objective of this Impact Report is to demonstrate the use and value of mobile market programs across the United States as one of those solutions. It highlights mobile market programs’ effectiveness at addressing the issue of healthy food access in food deserts and food swamps across the country.

We hope you find this report a valuable tool to highlight the impact mobile market programs have and the role they play in food access. To read more, check out the full Impact Report today.

Impact Report


  1.  U.S. Centers for Medicare & Medicaid Services [CMS]. (2021). National Health Expenditure Data – Historical. Retrieved from: https://www.cms.gov/Research-Statistics-Data-and-Systems/Statistics-Trends-and-Reports/NationalHealthExpendData/NationalHealthAccountsHistorical#:~:text=U.S.%20health%20care%20spending%20grew,trillion%20or%20%2412%2C530%20per%20person 
  2. World Health Organization [WHO]. (2020). Healthy Diet. Retrieved from: https://www.who.int/news-room/fact-sheets/detail/healthy-diet 
  3. Holman H. R. (2020). The Relation of the Chronic Disease Epidemic to the Health Care Crisis. ACR open rheumatology, 2(3), 167–173. https://doi.org/10.1002/acr2.11114. Retrieved from: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7077778/#acr211114-bib-0003 
  4. Waters H., Graf M. (2018) “The Cost of Chronic Diseases in the U.S.” Executive Summary, Milken Institute, Pg 4. Retrieved from: https://milkeninstitute.org/sites/default/files/reports-pdf/Chronic-Disease-Executive-Summary-r2.pdf
Lorraine Dufour Lorraine is a freelance Canadian copywriter for sustainable businesses.

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